Tuesday, January 27, 2015

Cadillac Plans To Revamp Dealer Network With Smaller 'Boutique' Showrooms

Since his arrival at Cadillac, former Infiniti chief Johan de Nysschen has tried to cultivate a more distinctive brand image for the automaker through high-profile moves like a new naming scheme, new flagship sedan, and moving Cadillac's headquarters to New York City. Now, he's turning his attention to dealers. At last week's Washington Auto Show...



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