Harley-Davidson purists may not agree with the ethos of the company’s Project LiveWire program, but even they can’t deny that it has had a very successful US tour. That success has apparently given Harley the genius idea of expanding the LiveWire Experience out of the US and showcasing it to the whole world. Yep. The whole world.
The Harley-Davidson Project LiveWire program will make its first stop at Malaysia’s Sepang International Circuit from February 25 to March 4, 2015. Local media and invitation-only consumers will get a first-hand experience to enjoy the thrill of riding Harley’s first-ever electric motorcycle where they will be asked to provide some feedback on the bike, an important element in Harley’s continued development of the electric motorcycle. Once its stop in Malaysia is done, Project LiveWire will hop through eight countries from Asia, Europe, and Canada.
The program’s European stop is particularly important because European riders will be given the opportunity to enter a contest where Harley will select 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August.
If there’s one thing that Project LiveWire has taught us other than the fact that Harley-Davidson can actually build electric motorcycles, it’s that the American manufacturer is taking this seriously enough that it’s embarking on what effectively is a global tour to give riders all over the world a chance to ride Project LiveWire and give their feedbacks on it.
It’s basically the biggest focus group discussion in history but instead of participants coming over, it’s the company that’s going to them.
Click "continue reading" to read more about Harley-Davidson’s Project LiveWire global tour.
Harley-Davidson Takes Project LiveWire Global originally appeared on topspeed.com on Tuesday, 24 February 2015 16:00 EST.
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