Toyota unveiled the Prius hybrid back in 1997 and since then the model has been through three generational changes — the latest was revealed in 2009. When Toyota released the Prius, it quickly became known as the face of hybrid vehicles. With competition becoming fiercer each year, Toyota needs to keep improving the Prius to keep it in the No. 1 slot in the hybrid market in its next generation.
Rumors suggest that the next-generation Prius will take its market dominance to a whole new level. Toyota will go for a completely revised look and will move it to New Global Architecture platform that will make it lighter and cheaper to build, making the Prius the first model to implement the company’s effort to cut development costs by 20 percent through sharing platforms, parts and powertrains. This revised look is anticipated to give the Prius a sportier look than the current model, much like the difference between the last-generation Corolla and the current model.
Updated 08/20/2015: According to Automotive News, the redesigned Toyota Prius will be shown to the media on September 8th, in Las Vegas.
Note: Current model pictured here.
Click past the jump to read more about the 2015 Toyota Prius.
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