The 2016 Ferrari 488 Spider took the Frankfurt Motor Show by storm, ushering in a new era of drop-top heaven for Ferrari enthusiasts. But the 488 Spider wasn’t the only Ferrari in attendance at Frankfurt. Maranello also brought a pair of personalized versions of the 2015 Ferrari California T, built specifically for the show to showcase the drop-top supercar’s potential under Ferrari’s Tailor-Made personalization program.
The Tailor Made program began in 2011 to give Ferrari customers the opportunity to put their personal imprints on their supercars. In the four years it’s been around, the program has built some high-quality bespoke Ferraris, including the 2014 Ferrari FF Dressage Edition, the 2013 Ferrari FF Czech Edition, and the 2014 Ferrari F12berlinetta Polo Edition. The two Tailor Made California Ts at Frankfurt don’t carry any fancy names like “Dressage” or “Polo,” but they do give us a peek into the possibilities of what customers can do to their own California Ts.
With the likes of Aston Martin (Q by Aston Martin), Lamborghini (Ad Personam Personalization), and McLaren (MSO) also offering their own personalization programs, Ferrari needs to be on top of its game to make the Tailor Made program competitive against its rivals. With the two Tailor Made California Ts at Frankfurt, it’s nice to see that Maranello’s taking its personalization program seriously. One of the two personalized California Ts was inspired by the iconic Ferrari 1957 250 TR, which raced in the “Buenos Aires 1,000 Kilometre” in January, 1958.
Continue reading to learn more about the Ferrari California T "Tailor Made" One-Off Edition.
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