Tuesday, March 1, 2016

Lamborghini Centenario


Sometime in the 1960s, a successful tractor builder in northern Italy bought a Ferrari 250 GT. Unfortunately, he didn’t think much of it. So, he brought his complaints directly to Enzo Ferrari, who responded by telling him he should stick to building tractors. After the rude dismissal, Ferruccio Lamborghini decided he could do better and started his own car company.

2016 is the year of Ferruccio’s 100th birthday, so to mark the milestone, Lamborghini built a limited-production supercar as a tribute to the company’s founder. The Centenario, was reportedly shown to prospective buyers as a 3D hologram model during the 2015 Monterey Car Week and has now officially made its debut at the Geneva Auto Show. Only 20 units in coupe form and 20 units in roadster form will be built, with all 40 units already spoken for prior to its debut.

Stephan Winkelmann, President and CEO of Lamborghini, said, “The Centenario is a car that perfectly combines tradition and innovation. It looks to the future while honoring the legend that is Ferruccio Lamborghini. The Centenario is an opportunity for our designers and engineers to transcend some of the constraints of series car production to achieve an incomparable result: the Centenario has immediately proved itself as a desirable collectors’ car, while demonstrating new Lamborghini technologies and outstanding performance. It is the most fitting tribute to Ferruccio Lamborghini in his centenary year: a man who created an exceptional brand, believed that anything was possible, and produced extraordinary, iconic cars. The Centenario is a super sports car for Ferruccio Lamborghini and the future he and we believe in today.”

So, with that said, let’s dive on in a take a look at Lamborghini’s new Centenario and see if we can discover why, outside of its limited production run, it was able to sell out so quickly.

Continue reading to learn more about the Lamborghini Centenario LP 770-4.





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