As the official car provider of the Championships, otherwise known to everybody as Wimbledon, Jaguar is making its presence felt ahead of this year’s tournament with the launch of the #FeelWimbledon campaign. To give the campaign a public face, the British automaker has even enlisted the services of 2013 Wimbledon champion Andy Murray to serve as brand ambassador for the tournament, which kicks off on June 27, 2016.
Speaking of Murray, Jaguar has also created a promotional video featuring the tennis player and a number of Jag models, specifically the XE, F-Type SVR, and the company’s new Formula E race car. The premise of the ad is pretty straight-forward. One at a time, the three Jaguars take to the line with a target placed at the rear section of the cars. Once the Jaguar speeds up, Murray is tasked to hit a serve into the target. Standard tennis scoring applies so, if he misses, Jaguar gets the score and if he connects, he gets the score. One at a time, the XE and F-Type SVR take in their runs before the Formula E race car comes into the picture. What follows is a pretty funny exchange between Murray and the driver, who is probably one of the last people you’d expect to see behind the wheel of a race car, let alone Jag’s new Formula E contender.
In addition to the Murray ad, Jaguar’s #FeelWimbledon campaign will also touch down in various locations around the country, specifically the Goodwood Festival of Speed where extensive promotional activities are being planned to raise awareness for the campaign. The British automaker also hired a coupe of digital specialist companies - Mindshare and Hammerhead - to create a 360-degree virtual reality tour of Center Court from the perspective of the number one British player in the world.
All of these marketing endeavors are tied into the five-year partnership Jaguar signed with the All-England Club in 2015.
from Top Speed http://ift.tt/296tQhE
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