Monday, July 11, 2016

Is Mercedes Trying to Put an End to Tesla's Reign at the Top of the EV Food Chain?


Back before the Tesla Model X had even made its debut, when we had nothing more than word of mouth about what the electric SUV was going to look like, Mercedes came right out and said that it didn’t consider Tesla a competitor. As it stood at the time, Mercedes clearly had no plans of going all-electric and competing with the pioneer of long-range EVs. Shortly after that, word started to spread Mercedes was working on an all-electric lineup, but details were scant at the time. Finally, in June of this year, word came down from Autocar that Mercedes was working on a Model X competitor (quoting an MB official with knowledge of the new vehicle.) Now, there is a new development and Mercedes has officially eaten its own words.

According to the Australian website Motoring, an interview with David McCarthy – the communications manager of Mercedes’ Australian division – has revealed that Mercedes does, in fact, have Tesla in its sights. As the story goes, the brand is working on a Model S competitor that will ride on the same underpinnings as at least four other all-electric vehicles. Furthermore, it will be a direct shot at the American EV manufacturer, as it will have a similar pricing strategy.

In the interview, McCarthy said, “It’ll be in a price bracket similar to the Tesla Model S, have a similar cruising range, but it’ll be a Mercedes, so I think Tesla probably have good reason to be concerned about it.”

As you can see from that quote, Mercedes isn’t only loading the gun; it’s already firing warning shots as well. This could get interesting.

Note: Image shown above is a spy shot of the upcoming Mercedes S-Class Sedan.

Keep reading for the full story





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