Acura was founded as a luxury division of Honda on March 27th, 1986, which means this year marks the brand’s 30th anniversary. Adding to 30 years of success is the fact that Acura has become the leading luxury brand to millennial buyers, as it has the highest share of millennial customers among all luxury brands. That said, Acura has launched a new advertising campaign to help it celebrate all of its success.
The new marketing campaign includes a new 60-second ad titled “30 Years Young.” The video is narrated by Michael B. Jordan and depicts a quick rundown of Acura’s history. It’s a pretty hard feat to accomplish in 60 seconds, but the ad starts off showing the original Acura NSX, and some historical images and footage. Halfway through the video, we see Acura engineers working, then shortly after the screen is graced a quick slide show of each Acura model and eventually ends with the new Acura NSX as it barrels down a desert road. Don’t take my word for it, though. If you’re a fan of Acura, you’ll want to watch the clip for yourself.
Jon Ikeda, the Vice President and General Manager of Acura, said, “The Acura brand is 30 years young, and we wanted this spot to communicate the energy, excitement, and optimism that surrounds Acura at this important moment in our history. As we continue to focus on advancing our Precision Crafted Performance DNA, we are excited at how this direction is resonating with our millennial customers.”
The campaign kicks off this week with the 60-second commercial airing on broadcast television, and there will also be 15-second ads featured on the brand’s social channels. By the end of the month, Acura dealerships should be sporting 30th-anniversary posters and “collateral.”
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