Wednesday, April 27, 2016

Karma Automotive Set To Make Return With Renamed Model


Karma Automotive, the company once known as Fisker Automotive, is prepared to re-enter the automotive market with a new luxury electric car that it hopes to formally unveil in July or August 2016. The model has been dubbed the Revero and while it will look exactly the same as the car it is succeeding – the Fisker Karma – everything else about will be completely different. For instance, the Revero will make use of electric vehicle control and charging systems from BMW AG as part of an agreement to the sides reached in 2015.

Speaking with the Wall Street Journal, Karma’s chief marketing officer, Jim Taylor commented on the upcoming return of the company, which will now be under the ownership of Chinese auto parts company Wanxiang Group. The company decided to rename itself in part because it wanted to avoid any kind of association with its previous incarnation, which was forced to file for bankruptcy back in 2012 because of a flawed business model.

Other than the name of the company and the model itself, pretty much everything about Karma Automotive is different. For instance, production has been moved to California from Finland. The automaker currently has 500 employees, most of whom are located in Costa Mesa, California. It also has a new 556,000-square foot factory in Moreno Valley, also in California. Even the Rivero is being overhauled to become a more rounded model than the Fisker Karma ever was. According to Taylor, the Rivero will have “serious, major upgrades throughout the electronics systems, wiring, charging, battery.”

No mention of price was mentioned but Taylor did say that Karma plans to start taking orders for the Rivero shortly after its scheduled unveiling in July or August 2016. In the meantime, the automaker has put its attention on holding events for owners of the Fisker Karma and its engineers are providing service and system upgrades for the old models.

Continue after the jump to read the full story.





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