Now that Jeremy Clarkson, Richard Hammond, and James May have everything hashed out with Amazon, that have run into the snag of naming the show. As luck would have it, the struggle is as real as it gets. The team has already come up with several names, but everything keeps getting shot down by the lawyers.
For a while, the name “Gear Knobs” seemed like it was going to float the bill, but as it turns out, the name was too similar to “TopGear.” In his column in the Sunday Times, Clarkson explained, “[The lawyer said the trademark was available, but it would be an unwise idea, owing to the laws surrounding intellectual property. In short, the BBC not only owns the rights to the Stig and the Star in a Reasonably Priced Car and the Cool Wall, but also to any name that is remotely similar to Top Gear.” He continued by saying, “We need a name that isn’t in use by any business anywhere in the world and doesn’t even sound or look like any name that’s in use by any business anywhere in the world.”
So, as you can see, the entertaining trio has a pretty serious problem on their hands. The show is supposed to debut later this fall, but the team is running out of time to come up with a legal name that is usable. Well, we think the trio should go for the name TopSpeed, and we have some pretty good reasons to back it up. Still with me, Mr. Clarkson?
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