Hyundai is reportedly in talks with tech giant Google for future partnerships between the two brands as the Korean automaker continues its push to remain competitive in the increasingly volatile and chaotic automotive industry.
The discussions with Google are reportedly tied into Hyundai’s new-found of strategy of pursuit of collaborations with tech firms. It’s a dramatic about-face from the automaker’s previous position of staying away from making collaborations and alliances in a bid to remain true to its “do-it-alone” strategy.
But such a strategy has come at a cost for Hyundai, something its president, Jeong Jin Haeng acknowledged to Bloomberg during an interview in Seoul recently. Apparently, Hyundai’s push to become a major player in the realm of autonomous driving vehicles already comes with the disadvantage of not jumping on the bandwagon early enough. Now that companies like Ford, BMW, and Tesla are making some headway in the development of autonomous driving technology, Hyundai is keen on making up lost ground. A possible partnership with Google can go a long way in accomplishing that provided that the two companies come to an agreement on the parameters of their budding relationship.
Jeong didn’t dive into the specifics of what this budding alliance could yield in the future, but there is growing sentiment within the company that launching a partnership with one of the world’s biggest tech firms will go a long way in addressing Hyundai’s objectives, both in the short and long term.
The good news is that the Korean automaker already has somebody in former US chief and now Google exec John Krafcik who can bring the two companies together and formalize a partnership that would be beneficial for both parties.
Continue after the jump to read the full story.
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