Who knew that a car dealership’s life-sized wooden horse would play an integral part in closing some deals? In any other time, such a scenario would be met with snickers and giggles, but since we now live in a world that’s slowly being run over by Pokemons, the impossible has become, well, possible. Such was the case for one car dealership in Texas, which was able to attract buyers simply because it was smart enough to turn its mascot – the Tundra Horse – into a Pokestop.
The genius ploy was hatched by Street Toyota salesman and Pokemon Go player Nick Schuman, who crossed paths with fellow players on one random Sunday afternoon during the dealership’s first Pokemon Go event. Like a true salesperson, Schumann chatted up the players, presumably to compare the Pokemons that they’ve caught near the Pokestop. Schuman was able to build a quick rapport with some of the players and some of them returned days later to buy three used vehicles from the dealership.
According to Automotive News, Schuman was instrumental in closing the deal for a 2012 Chrysler Town & Country, a 2010 Ford Escape, and a 2011 Ford Escape. The Town & Country, in particular, was sold to a family with four children while one of the Escape models to a pair of friends who returned the very next day to trade in their vehicle.
All told, the dealership only spent a total of $45. Of that, $20 bought “lures” it purchased in the game and $25 went to promote the event on social media. The idea turned into a great sales run, and is something other dealerships will likely be replicating Now showroom sales staff can catch a few Pikachus, Squirtles, Charmanders, and customers.
Continue after the jump to read the full story.
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