Aston Martin’s planned hypercar with Red Bull Racing is getting significant attention from deep-pocketed buyers, a lot of whom, it seems, are more than ready to drop £2.5 million ($3.66 million) for the machine. Apparently, Aston Martin held a super exclusive meet-and-greet with a trove of wealthy would-be customers at a secret location in Monaco so they could meet the AM-RB 001 in the metal. As expected, the hypecar generated incredible attention to the point that demand for it has already surpassed the initial plans of 100 units.
That’s saying a lot considering that the AM-RB 001’ s £2.5 million price tag is a little short of the combined price of the One-77 (£1.2 million/$1.75 million) and the Vulcan (£1.5 million/$2.18 million). On top of that, Aston Martin appears to have set a condition for owning the car as owners of either the One-77 or the Vulcan will get preference over those who have neither. Those who do make the cut will also have to pay a booking fee of £250,000 ($364,000) as Aston Martin begins the process of confirming reservations. In other words, if you own either a One-77 and/or a Vulcan, you still need to pay an amount that’s more than what you need to buy the Aston Martin DB11. Oh, and you won’t get to see the car until late 2018, the scheduled start of the delivery for the hypercar.
If it feels like Aston Martin is asking too much for the AM-RB 001, it’s because the British automaker believes that it has the car that could break the mold in its segment. Having Red Bull Advanced Technologies in the fold adds to the allure of the said model, and if it does live up to the incredible hype and expectations that Aston Martin and Red Bull has set for the car, then there’s no telling what it could do to boost the British automaker’s profile.
Judging by the massive demand for the AM-RB 001, Aston Martin’s making all the right moves in generating attention for the car. Now it’s on the company to back up the hype and deliver the goods.
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