Thursday, June 9, 2016

General Motors Files For "Chevrolet Code" And "ZH2" Trademarks


General Motors, the parent company of Chevrolet, has filed two trademark applications for the names “Chevrolet Code” and “ZH2” in what could be a precursor for a couple of new models that will be sporting the Bowtie in the future. One of those name has a recent historical tie to Chevrolet whereas the other is, well, anyone’s guess.

Let’s start with the Chevrolet Code trademark, which GM filed on June 2, 2016 in the category of “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, engines therefor and structural parts thereof.” We have to go back four years to connect the dots here when the American automaker presented the Chevrolet Code 130R Concept at the 2012 Detroit Auto Show. Back then, the Code 130R Concept was thought to be a preview for a compact, four-seater coupe and was presented with a red metallic paint finish, a new set of 20-inch matte anodized gold wheels, and a tech-heavy interior that featured Wifi, smart phone integration via Chevrolet’s MyLink system, and a heads-up display. Most importantly, it also came with a 1.4-liter EcoTec turbocharged engine that produces 150 horsepower and 148 pound-feet of torque, all while mated to a standard six-speed automatic transmission.

Since its debut, the Code 130R Concept has been tucked away, out of sight and out of mind. Neither GM nor Chevy commented on the decision to trademark the Chevrolet Code name, but don’t be surprised if the concept is revisited with an eye towards finally building a production model.

Then there’s the ZH2 trademark. This is the real mystery of the two applications because the name itself has never been attached to a particular brand or model. That said, the nomenclature is familiar given that Chevrolet has used other versions of it in the past, specifically the ZR1 on the Chevrolet Corvette and the ZL1 on the Chevrolet Camaro. It’s likely that the ZH2 will be used similarly, but the question is, which model is going to use it? That, and could the “H” in ZH2 stand for “hybrid?”

Continue after the jump to read the full story.





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