The growing popularity of SUVs has been evident throughout the auto industry as more and more automakers have taken to building their own models to take advantage of the growing demand. The SUV bug has spread so far that even premium brands like Aston Martin, Bentley, Lamborghini, Maserati, and Rolls-Royce have all jumped in on the segment. But not every premium brand is on board with the movement and McLaren counts itself among the thinning crop of exotic brands that has no plans on building its own SUV.
During the international launch of the McLaren 570GT, McLaren PR chief Wayne Bruce (no, that’s not Batman’s alter-ego) made it clear that the British supercar brand is nowhere close to even considering the thought of launching its own SUV. According to Bruce, McLaren is serious about its intention of growing its sports car business and deviating away from that goal by building an SUV runs counter to its short- and long-term objectives. Additionally, McLaren is already doing well with its current business plan. It has made a profit over the past three years and it’s got a steady stream of new models that will be released in the coming months and years, the 570GT among them.
Then there’s arguably the most important reason: McLaren’s customers don’t want the company to build an SUV. Heeding to the calls and objections of your clients may not be a sound business decision for a bigger automaker, but with McLaren still counting itself as a niche brand with a dedicated customer base, listening to what they say is an integral part of the company’s success.
Abandoning that DNA in the name of business is something that McLaren takes really seriously, and while other firms may have been compelled to dip into the SUV market for one reason or another, the British supercar brand is keeping its feet planted with no regrets about it.
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