As the automotive industry continues to put a bigger importance on digitalisation, Porsche is taking it a step further by actually creating a subsidiary called Porsche Digital GmbH. The new company, which will be based in Ludwigsburg, Germany, is being created with the purpose of making Porsche the preeminent provider of digital mobility solutions in the “premium automotive segment.”
Thilo Kozlowski will assume the role of managing director for Porsche Digital and he will be tasked with overseeing the growth of Porsche Digital. It’s still unclear on what specific projects the new company will work on, but having Kozlowski, who is known to be a savant in the automotive, Internet, and technology industries, should put Porsche Digital in a good position to, as Porsche says, “promote long-term partnerships” with other companies that can help foster relationships and build an ecosystem grounded on digital mobility solutions. Another part of the Porsche Digital initiative is to provide funds to start-up companies that Porsche believes has the potential to grow into long-term collaborations.
In other words, Porsche Digital is looking to create a network of of tech-oriented programs through Porsche Digital, one that can help lay the groundwork towards strengthening the German automaker’s own digital mobility solutions. It’s the kind of approach that wouldn’t have made sense a few years ago, but with the way technology has evolved in the auto industry, it’s a little surprising that other companies aren’t taking a similar approach as Porsche is by creating Porsche Digital GmbH.
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