Aston Martin’s push for electrification is well-documented, as are the intentions of a lot of other automakers in the world. The British automaker’s case for putting more emphasis on EV models has allowed it to partner with the likes of investment firm ChinaEquity in the development of an electric version of the Aston Martin Rapide. It’s also working on an all-electric DBX SUV. Now, it appears that Aston’s taking its commitment on EVs to another level by essentially predicting that its most famous ambassador will be driving Aston EVs in the future.
Bond. James Bond. Yes, the fictional British secret agent who is best known for driving Astons and thwarting global catastrophe may turn in his traditional luxury rides of choice in favor of versions of the electric persuasion. Speaking with CNBC, Aston Martin CEO Andy Palmer, who himself is a champion for the electric cars, indicated that an electric vehicle very well be in the future or Britain’s secret weapon. Palmer added that Bond would be able to handle the complexities of an electric car because its capacity to boast a ton of torque and lightning-quick acceleration would be perfectly suited for the secret agent’s “act now, ask questions later” mentality.
If Aston Martin continues down this path with the same vigor and determination that Bond traditionally displays when he’s trying to save the world, we might as well see the agent turn up in the RapidE or the electric DBX SUV in the near future. After all, Aston Martin has been the car of choice for James since 1964’s Goldfinger when he drove the Aston Martin DB5 straight into automotive immortality. Most recently, he was driving the DB10, a car that Aston Martin built specifically for his use in the 2015 movie Spectre.
James Bond driving an electric car? It definitely doesn’t sound as strange as it once did.
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