Peugeot Citroen will begin its American campaign by taking on Uber & Zipcar

Last month, we heard that French auto group PSA Peugeot Citroen was planning a return to the U.S. What we hadn't heard at the time was exactly how the company planned to take on such a well-established auto market after a decades-long absence. Now, we know. And the plan...well, it's interesting, to say the least. Winning America, in three easy...

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