Ever felt the urge to test drive those cars that you see on TV? Well, if you live in Sweden and you had just seen a commercial for any of Volkswagen’s existing models, you now have the opportunity to actually order a test drive from the comforts of your own home and have the car delivered straight to your driveway. Yep, the days of having to go to a showroom for a test drive are becoming a thing of the past with VW’s new "Instant Test Drive" offer.
The process behind VW’s Instant Test Drive works similar to Uber and Lyft. Those interested in test driving a Volkswagen can send a request to the project’s official page — instanttestdrive.com — from any smartphone. A quick look at the site reveals that all VW models that are available in Sweden at the moment are presumably included in this offer.
Remember, you’re going to need to share personal details to gain access to the offer, but if that’s not an issue, you can quickly book a test drive of any of the VW models available in the area. A great part of this offer is that anybody booking a test drive doesn’t have to return to their original location once he or she is done taking the VW model for a spin. Of course, there are some caveats to this offer, one of which is that the VW employee who will bring the car to you will also accompany you for the duration of your test drive. VW says they’re there to answer any questions you may have of the car, and while that seems fair, the ride could end up being slightly awkward if you don’t have anything to take about.
Whatever the case may be, the program is a novel way to get people to drive Volkswagens in a manner that allows them to actually use it in a normal setting. Right now, the initiative is only available in Sweden, but if it proves to be successful, expect VW’s other key markets – like the U.S., perhaps? – to get its own initiative going.
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