It seems more like a move you would expect from more overzealous manufacturers like Rolls-Royce or Bentley, who’s vehicles often serve as a status symbol for the greedy and overly wealthy. But as it turns out, even Lexus owners can have a little bit of status flare with the new parking spots at Edmonton’s International Airport. A total of 30 parking spots inside the parkade at EIA have been purchased by Lexus and are reserved for – you guessed it – those who drive Lexus vehicles. Does it sound crazy? Well, even if it does, it’s 100-percent true.
As it turns out, Lexus thought that its customers near EIA deserve special amenities and signed a contract for the short-term purchase of parking spots near pedways and elevators. For what it’s worth, the 30 parking spots are just a small percentage of the 2,200 spaces available inside the parkade and an even smaller chunk of the 13,000 available on EIA property, but some of the general public is already lashing out.
Twitter feeds have been blowing up over the new parking spots, with the general public claiming that these reserved parking spots are “elitist” and even reinforce the stereotypes about people who drive and market expensive cars. Be that as it may, Lexus of Edmonton said told the Global News that the purchase of these parking spots is “a way to offer a unique experience to Lexus owners in the city.”
Matt Miller – the General Manager of Lexus of Edmonton – said, “What we look to do is offer Lexus drivers a great ownership experience. So it is the amenities that we offer in the dealership and now finding ways to offer great amenities to them outside of the dealership as well.”
I know some of you are already about to jump on the complaint wagon and assume that parking spots for the handicapped have been used to create these spots, but EIA says that isn’t the case – claiming no handicapped parking stalls have been moved. The contract between Lexus and EIA is only valid until March of 2017, but there is an option to extend the contract should the dealership decide to do so. EIA also notes that it is open to contracts with other vehicle brands as well, should any other brand want to jump on board.
Is this the beginning of something new? If this idea takes off, what will it mean for those of us who don’t drive luxury vehicles? Keep reading to hear my thoughts. Come on – you know it will be entertaining.
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