As the automotive world continues its trend of downsizing engines and paying more attention to fuel efficiency, Lamborghini isn’t ready to swim with the fishes just yet. Speaking with Autocar, Lamborghini CEO Stefano Domenicali reiterated the company’s position that it will continue to build supercars powered by its trademark V-12 engines. In no uncertain terms, Domenicali pretty much summed up what Lamborghini customers have been pining for: keep the brand’s identity intact.
It’s an understandable stance to take because Lamborghini isn’t a mainstream brand that relies on sales as a measuring stick for success. It’s a niche brand that caters to a specific market and that market wants it to keep the V-12 engines a core part of the Lamborghini experience. When they speak, Lambo listens.
That said, Domenicali also reiterated that the Italian automaker isn’t completely shutting itself out of advancements in the industry, specifically electrification and autonomous driving. Neither of those things mesh with the company’s core values, but Lamborghini isn’t about to detach itself completely from that world. Eventually, there will come a point when these technologies become relevant to Lamborghini “at a cost level” and the company knows full well that it has to be prepared for when that time comes.
For now, though, the Italian automaker will continue to do what it does best. It will continue to cater to the whims of its core market, a lot of whom remain firm believers in keeping the V-12 engines that have come to define to the company’s legacy as one of the world’s premier supercar brands.
Continue after the jump to read the full story.
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