Mini is looking at a number of ways to grow its brand and among the options being considered is a premium compact sedan that would serve as the company’s fifth model. Peter Schwarzenbauer, the BMW board member in charge of Mini, told AutoNews about the company’s plans as it tries to expand the Mini lineup past its current four-car roster.
While there’s been no decision made on the matter, a more upscale compact sedan appears to be on the inside track to getting the green light. At the very least, it has a bigger chance of joining the three- and four-door Cooper Hardtop, the redesigned Clubman wagon, and the Countryman to make up Mini’s lineup moving forward. Another model, a production version of the Superleggera electric roadster concept, is also on the table but Schwarzenbauer admitted that it’s less likely to get the nod due to the possibility that it could be tagged as a low-volume, high-priced halo model. Such a model has a place in Mini’s lineup, but Schwarzenbauer explained that making a case for it from a business perspective has its own challenges.
On the other hand, a compact model would allow Mini to continue transitioning into the segment as it diversifies its model lineup with subcompact and compact vehicles. No timetable has been given on when the company is going to make a final decision, but expectations call for it to happen within the year.
In related news, Mini is also in the process of developing a plug-in hybrid model, which it plans to launch by 2018. An electric car is also on the table, although much of that car’s fate will depend on how far the company develops its own battery technology. There is a need for one considering that Mini touts itself as an urban brand and electric cars are well suited for urban cities. Just don’t expect to see one anytime soon.
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