Aston Martin may have struck a gold mine with the recently introduced DB11. That was the tone laid out by CEO Andy Palmer when he told The Motoring Report at the Australian Grand Prix that more than 1,400 customers have already pre-ordered the DB11 despite the British automaker not yet releasing the car’s full specs.
The massive interest in the DB11 can be attributed to a lot of things, but given what we know about the car so far, the two most obvious sources of attention are the car’s overall aesthetic design and it’s 5.2-liter twin-turbocharged V-12 engine that pumps out 600 horsepower and 516 pound-feet of torque. Customers who know the nitty gritty details about their cars are likely to have appreciated the fact that the DB11 also comes with a new-generation chassis, suspension, steering, and technology, the last of which comes with the assistance of technology partner Daimler.
With many of the specifics still unknown, the notion the DB11 is already getting significant attention can be considered a massive coup for Aston Martin. The British automaker isn’t particularly known for having unlimited resources, so when one of its cars gets this kind of attention, it’s something that the company should be proud of.
If anything, Aston Martin’s goal for the DB11 to be its resident GT car is off to a great start. The kind of interest is generating gives the automaker the confidence to believe that its plan for the car to appeal to a broader consumer base is working flawlessly.
Aston Martin’s duty now is to ensure the DB11 will justify the massive demand it’s generating. No pressure, right Dr. Palmer?
Continue after the jump to read the full story.
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