Although the upcoming Levante SUV is no more than a jacked-up Ghibli sedan as of March 2015, some reports are already talking about Maserati’s plans to build a smaller crossover that would compete against the likes of the Porsche Macan and Audi Q5. And while such a scenario might put a smile on some faces, Maserati is not yet willing to expand in the luxury crossover market. At least that’s what Maserati boss Harald Wester had to say.
"We are an extremely complex multi-brand group and to have everyone doing a little bit of everything is not the right way. We have nameplates that cover that ground, or that plan to cover that ground," Wester told AutoCar. With the Levante still a year away from its official reveal, it makes sense for Wester to rule out a new product, but that’s likely to change once Maserati gets a taste of the impact an SUV can have on its global sales.
"In this business, you should never say ’no’ in a dogmatic way, but my personal opinion is that Maserati wouldn’t want to go below the Levante in size," he added, hinting that the Italians might change their strategy over the next few years.
Continue reading to learn more about Maserati’s future crossovers.
Maserati Plans No Porsche Macan Rival Anytime Soon originally appeared on topspeed.com on Wednesday, 18 March 2015 14:00 EST.
from Top Speed http://ift.tt/1FBL68B
via IFTTT
0 comments:
Post a Comment