Sunday, August 31, 2014

Bentley to Unveil New Design Language on its Future SUV



Bentleys introduction to the SUV world will come in the form of the Falcon. Due next year, Bentleys new flagship model, will be designed by Luc Donckerwolke, who has worked for the Volkswagen group for many years now and was the designer behind the Lamborghini Murcielago and Gallardo. His style usually utilizes sharp, crisp lines designed to reflect light. “I like really sharp, defined surfaces. If it’s too voluptuous, it’s too sweet. You need spices.”Said Donckerwolke.


This is somewhat different to the usual Bentley design, which is about softer, more rounded edges. However, despite his love for sharper lines, the new Falcon SUV will stick closely to the Bentley design language while still being a new direction for the famed British brand. “We are adapting the DNA of the brand to a new topology of car, but it’s always good when you do something that the brand hasn’t done before.”


A larger issue that Donckerwolke faces is creating a car for both the Western and Eastern markets. The Chinese and Russians seem to like the EXP 9 F concept, in which the Falcon is based, quite a bit, however the Western markets seemed more opposed to it. So the design for this car has to meet somewhere in the middle for both markets. Donckerwolke claims this is a difficult task and says Bentley “can’t design for just one market. We are ambassadors of a culture, and we have to look like a Bentley.” Hopefully Donckerwolke is up to the task, as he will have some stiff competition from Maserati and Aston Martin, which are both developing their own SUVs.


Click past the jump to read more about the Bentley Falcon


Bentley to Unveil New Design Language on its Future SUV originally appeared on topspeed.com on Sunday, 31 August 2014 18:00 EST.


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