Apollo Tyres goes the distance to create playground for village children

The most beautiful thing in this world is to see children smile. The next best thing is to know you are the reason for their smile. Apollo Tyres has gone an extra mile to bring smile to the faces of children living in Senakuppam and Vallakottai villages in Chennai. The tyre maker recently inaugurated two 'Go the Distance' playgrounds in Southern India which were created using worn-out or end-of-life tyres (ELT).

These playgrounds located inside the community school were inaugurated by Satish Sharma, President, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd along with the head of the local Panchayats and the School Headmasters.

Commenting on the Tyre Playgrounds, Satish Sharma, President, Asia Pacific, Middle East andamp; Africa, Apollo Tyres Ltd said, "As per a research commissioned by us, very soon India will have 100 million+ end-of-life tyres every year, without proper mechanisms in place to recycle or dispose off these tyres. As a responsible company, we have been working towards tackling this issue of discarded tyres. From expanding our retreading footprint, to the launch of Go The Distance pitch in Old Trafford, UK, and now these play structures, all showcase ways we have been working towards the reuse or recycling of discarded tyres."

Each of these playgrounds has been created using nearly 200 radial tyres, under company's umbrella environment initiative, Habitat Apollo. Depending on the success of this pilot project of creating play structures using worn-out tyres, the company will look at replicating it at multiple locations across the country, with the villages around Apollo Tyres' manufacturing facilities, as the first targets.

The two village schools in Senakuppam and Vallakottai were identified for the Tyre Playgrounds, as they lacked play structures. Structures such as monkey-climb, swing and ropeway has been created using the worn-out tyres. Apart from making use of end-of-life tyres, the company aims at providing a platform for these children to improve upon their agility and activeness, while sensitising them on the concept of reuse and recycle.

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