Every spring since 1929, automakers and well-to-do enthusiasts from around the world have gathered at the Villa d’Este, a luxury hotel perched on the shores of Lake Como in Cernobbio, Italy, to participate in the Concorso d’Eleganza, an elegance competition (they hate it if you call it a car show) that brings out some of the finest vintage cars and classic motorcycles in existence, not to mention debuts for a variety of concepts and prototypes. For the past 10 years, BMW Group has had the responsibility of organizing the event, and for this year’s gathering, the German automaker is teasing “two sensational exhibits from the field of concept vehicles.”
Details on the concepts are non-existent, but looking to past events for clues, we’ve seen Bimmer use the Concorso d’Eleganza to debut vehicles like the 2008 M1 Hommage, 2013 Gran Lusso Coupe, and 2012 Zagato Coupe. Other standout appearances include the Aston Martin One-77.
The theme for this year is “Seventies Style – The Jet Set is back,” with early European and Japanese superbikes plus many classic Minis scheduled for exhibition. There will also be five unique models from the BMW Art Cars Collection.
The ’70s was a particularly important decade for BMW, with a company-wide restructure and product portfolio reshuffling that saw the launch of the 5 Series, 3 Series, 6 Series, and 7 Series, all crammed into a brief seven-year period between 1970 and 1977. “Many innovations from this era continue to define BMW’s image to this day, from the model designations to the hallmark design cues that typify the brand,” BMW stated in a press release.
The Concorso d’Eleganza Villa d’Este will be held May 22nd through 24th. Keep it locked to TopSpeed for updates.
Continue reading for the full story.
Note: 2012 BMW Zagato Coupe pictured here.
BMW Prepares Two Concept Cars For Concorso d'Eleganza Villa d'Este 2015 originally appeared on topspeed.com on Sunday, 10 May 2015 23:00 EST.
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