Ducati Motorcycles once again took top honors in the Pied Piper Prospect Satisfaction Index (PSI), one of the most important ranking systems assessing the state of the motorcycle industry in the US. Ducati’s reign atop the PSI index shouldn’t come as a surprise considering that the Italian motorcycle brand, together with Harley-Davidson, have remained in the Top 3 of the PSI rankings for the better part of the past decade.
The PSI rankings does have a different purpose than gauging consumer happiness of bike brands. What it does is measure “dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties ‘mystery shopping’ measurement and scoring to industry sales success.”
Based on the latest rankings - and the past decade’s rankings, for that matter - Ducati is still the top dog with Harley-Davidson not too far behind.
Speaking of Harley, the American bike manufacturer came in a close second to Ducati’s 116 score at 112, followed by Victory Motorcycles at 110 points, somewhat validating a Consumer Reports poll from April 2015 that identified Victory as the brand that scored the highest customer satisfaction in the US.
Comparing this year’s results to last year’s results, it’s worth noting that some brands parlayed exceptional performances to either rise and fall in the rankings in just a year’s time.
Triumph, which finished fourth in the latest rankings, was one of the big winners at 109 points, vaulting ahead of Can-Am, which fell to sixth place at 106 points, a point under 107 points, the number the PSI rankings determined as the “industry average.”
BMW was also a big winner, moving up from ninth place in last year’s rankings to fifth place with 108 points. More importantly, BMW moved ahead of the industry average, making it one of only five manufacturers to pull that of.
Everybody else, including Suzuki (103 points), MV Agusta (103), Kawasaki, (102), Honda (97), and Yamaha (96) all fell well bellow the industry average.
Continue reading to read more about Ducati retaining its number one ranking in the Pied Piper Prospect Satisfaction Index.
Ducati Gets Top Nod On Pied Piper Rankings originally appeared on topspeed.com on Tuesday, 5 May 2015 15:00 EST.
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