Thursday, April 28, 2016

New Acura ad celebrates brand's 30th, targets Millennials

Acura celebrates its 30th birthdayAcura is hoping its buyer base will identify well with turning 30. The luxury arm of Honda was the first of several premium brands to come out of Japan when it launched in 1986. Although Acura hasn't enjoyed the long-running success of Lexus, the division has staked out a claim for itself as a tech and performance-oriented choice. Acura's new ad...

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