Having ruled the executive bike roost with its Pulsar range, Bajaj has taken quantum leaps in the segment by launching the Avenger 150 Streetandndash; the first 150cc cruiser offering in the country, a few months back. The 150cc launch was accompanied by a couple of its elder siblings in the form of the Avenger Street 220 and Cruise 220. And, to spice up things further, the Indian manufacturer has now launched a nostalgic advertising campaign for the bike by resurrecting its popular yesteryear 'Feel Like God' tagline.
In a teaser that has been doing rounds on the internet, Bajaj challenges the daily rat race, showing hordes of the rodents escaping form an elevator, and encourages its fans to rise above it. It also gives glimpses of the new Avenger range cruising past a skyscraper and casting shadows on its shimmering surface. The clip concludes with a 'coming soon' message; leaving one wondering what to expect further from the Bajaj Avenger.
The update on the Avenger range took a good half-a-decade in the build-up, but the results were surely worth the wait. What took the petrolheads by surprise was the introduction of the 150cc model along with the two new variants of the 220cc one.
On the mechanical front, the Avenger 150 Street has got a smooth 150cc engine, which is devoid of the 220cc's oil cooler. Power output is on par with most 150cc motorcycles in the market at 14.5PS, while the peak torque generated is 12.5Nm.
As for the more powerful variants, the Street 220 and the Cruise 220 continue to make 19PS and 17.5Nm from the 220cc single-cylinder motor that was the heart of the outgoing model too.
While the bike range is already an unabashed success in the country's cruiser bike segment, we expect the 'Feel Like God' campaign to attract even more eyeballs for it; especially from the 90s kids who have grown up today (or maybe not).
from zigwheels http://ift.tt/1Qnco8d?'feel-like-god?'-campaign-for-avenger-after-10-years/24826/
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