The all-new 2017 Land Rover Discovery got a jump start of the 2016 Paris Motor Show by debuting in London a day before. It’s clear to see why Land Rover couldn’t wait – the automaker dumped the idea of a boring debut in favor of a live-action show with crazy stunts.
The action got started with a presentation of the Discovery’s history. Land Rover broke out its Heritage Collection, its own in-house museum of vehicles. Included in the lineup was the original Discovery, complete with awesome 1980s graphics. Then the Discovery 2, the 1990s-era Disco that brought more luxury to the Disco nameplate. Then The Discovery 3 rolled out, the first all-new design since the original debuted in 1989. The current Discovery 4 followed, looking like it just left the assembly line. Following that were off-road competition versions of each, including the original Camel Trophy truck, the G4 Challenge Discovery, and the 1 Millionth Discovery built.
The attention turned to the sky as a helicopter hovered overhead. Bear Grylls, the famous British survivalist and TV star, repelled by rope down onto a bridge built entirely of Lego blocks. Modeled after Tower Bridge in London, the 43-foot-tall structure contains 5.8 million Lego pieces and features a functional drawbridge section. It now holds the Guinness World Record for the largest Lego structure in the world.
If that’s not enough, Land Rover’s sailing team drove a 2017 Discovery though a pool of water under the bridge while pulling a Lego model of their sailboat. Two other Discoverys climbed the raised drawbridge sections, showing off their off-road capabilities.
The crazy display only lacked fireworks or explosions – or perhaps a rock band being lowered in by a crane. Of course, Land Rover spilled many of the juicy details regarding the all-new Discovery.
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