Polaris Industries has joined the handful of motorcycle brands that have posted strong sales reports in 2014. By my count, Polaris is the fifth company to release its report and just like everybody else, the motorcycle brand is all smiles over its successful year that was.
In 2014, Polaris reported an increase of 59 percent in its motorcycle sales revenue, a mark achieved by strong sales numbers of sub-brand Victory Motorcycles, as well as the successful relaunch of Indian motorcycle and the introduction of the Slingshot three-wheeler. For the year, Polaris reported earning $348.7 million in sales revenue from its motorcycle segment, a dramatic bump from its 2013 numbers when it earned “only” $219.8 million. The introduction of the Indian Roadster and Scout motorcycles also helped bump up the company’s sales numbers in the fourth quarter of 2014 when it earned $103.5 million, much better than the $68.8 million it earned in the same quarter of the previous year.
Polaris’ successful 2014 came in spite of a few problems, which can be expected for any motorcycle brand. In the company’s case, delays in production slowed down what could have been a stronger sales figure. The resulting backlog of bike products didn’t help Polaris, either, while the stop sale and ride order issued for the Slingshot could still have some long term ramifications for the company in the event a full recall is issued.
That said, Polaris remains optimistic that it can continue growing in 2015. The company already expects to grow its motorcycle division by 50 to 65 percent, a pretty high number that could be achieved if the high volume of sales attributed to Victory and Indian continues and the purchase of Brammo’s EV technology pays off in the electric bike segment.
Click past the jump to read more about Polaris’ successful sales year in 2014.
Polaris Posts Fifth Straight Year of Increased Motorcycle Sales originally appeared on topspeed.com on Wednesday, 28 January 2015 14:00 EST.
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