There is no stopping the Maruti Suzuki juggernaut. India's largest carmaker continues to grow strong and healthy while other carmakers start to plateau, posting a sales rise of 13 percent in the domestic market in the month of May. The big push has come from compact cars like the Alto and Wagon R, the Ciaz sedan and Ertiga MPV.
In May, Maruti sold 1.02 lakh cars in the domestic market, a 13 percent rise compared to 90,560 units in May 2014. The compact hatchback segment has been underperforming in the past year for Maruti but signs of a turnaround are evident. Sales of the Alto and Wagon R series are up 20.6 percent in May, negating the 5.7 dip in sales in the premium hatchback segment.
The Ciaz has settled into a 5,000 unit run every month. In May 5012 units of the Ciaz were sold, taking its cumulative total to 42,825 units since launch in October 2014. The niche position that the Ertiga enjoys, not too expensive yet not too budget, helps it continue to attract buyers. Over 5,500 units of the Ertiga were sold last month.
It is already turning out to be a good year for Maruti. This month, the Celerio diesel will be introduced, followed by the S-Cross and YRA hatchback, all with the potential of being big number churners for the company. On the exports front, sales are up too. Maruti shipped 12,466 units last month, a growth of 20.3 percent from the 10,365 units shipped in May 2014.
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