Jeep’s parent company, Fiat Chrysler Automobiles has announced a partnership with Warner Bros. Pictures ahead of its latest superhero movie, Batman v Superman: Dawn of Justice. Included in the partnership is a special edition Jeep Renegade appropriately called the Dawn of Justice Special Edition. More over, Warner Bros. will be promoting its film, which debuts nationwide on March 25, 2016, using the Renegade. Be sure to watch the 30-second trailer above.
Ben Affleck fans will enjoy the movie trailer, as he pilots the Jeep through crumbling debris and massive explosions. Promotions will extend onto social media and other digital outlets to help create awareness. Jeep isn’t the only FCA brand present, however. The movie includes products from Dodge, Chrysler, Fiat, Alfa Romeo, Maserati, and FCA’s sister company CNH Industrial, whose products include Iveco heavy-duty commercial vehicles.
“Our partnership with Warner Bros. and the highly anticipated Batman v Superman: Dawn of Justice film allows us to expose the Jeep Renegade and its best-in-class capability to an incredibly vast audience,” said Mike Manley, Head of Jeep Brand for FCA Global. “The new Jeep Renegade Dawn of Justice Special Edition boasts a unique, dark appearance package for the most capable small SUV that we’re confident consumers – including millions of moviegoers – will love.”
So what’s the Jeep Renegade Dawn of Justice Special Edition all about? Keep reading to find out.
Continue reading to learn more about the Jeep Renegade Dawn of Justice Special Edition.
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