Once upon a time, the mere insinuation that the BMW 3 Series would sweat out a rival from South Korea would’ve been laughable. Unless someone was playing a joke of some sort, nobody would’ve believed it. Well, we live in a different world now and what was laughable then has become a reality now. BMW better be watching its back because Genesis is coming…and it’s coming on strong.
Hyundai’s recently launched luxury brand came to the 2016 New York International Auto Show and brought with it the New York Concept, a hybrid sports sedan that will likely serve as the basis for the Genesis G70, the brand’s eventual entry into a market long dominated by the likes of the 3 Series, Mercedes C-Class, and Audi A4.
The design game of the New York Concept is pretty strong, something that should ring music to the ears of the design team over at Genesis. There are some ambitious elements to it, as is the case with most concept vehicles. But, for the most part, Genesis succeeded in giving all of us a taste of what’s to come for Hyundai’s new premium brand.
It’s also still a little premature for the incumbents to sweat in their boots, but given the overwhelmingly positive reaction given to the New York Concept, I can imagine being one of the execs from those companies who saw the concept and thought to themselves that this new player that’s coming to town is well worth keeping tabs on.
Continue after the jump to read the full review.
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