So this is what the Aston Martin Lagonda Sedan looks like. It doesn’t look like a typical Aston Martin that much I can see. But more surprisingly, the Lagonda’s first public appearance came as a collaboration with luxury airline Oman Air.
The two companies announced a partnership that basically gives the Middle Eastern airline a free publicity tie up with the British automaker’s new top-of-the-range, luxury four-door super-saloon designed exclusively for the Middle East market. So if you happen to travel in that part of the world, prepare yourself to see a lot of Lagonda-Oman Air billboards.
It’s a stroke of marketing savvy for both companies. Aston Martin gets a top quality airline on its side and Oman Air rakes in whatever interest - and they’re sure to be many - the limited edition Lagonda Sedan will generate in a market that has no shortage of deep-pocketed customers.
As part of their partnership, Aston Martin is sending a Lagonda prototype to do some test runs in Muscat as part of its early testing program, allowing the vehicle to get a good read on the environmental conditions in that region. Don’t be surprised if some of the beautiful people of Oman snap some quality photos of the Lagonda mule. You might even see some of them in these pages at some point in the future.
Click past the jump to read more about the Aston Martin Lagonda
Aston Martin Partners With Oman Air For Lagonda Sedan Test Run originally appeared on topspeed.com on Monday, 1 September 2014 08:00 EST.
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