Starting 2015 in full throttle, Ford has decided to kick off its "most comprehensive truck marketing campaign ever," in order to promote the hell out of the all-new 2015 F-150. For over three decades the best-selling car and over 40 years the best-selling pick-up truck in the United States, you would think that top Ford product wouldn’t need such a big fuss in terms of marketing, but apparently Ford thinks otherwise.
The campaign will launch with both TV commercials, aired during the college football playoffs, and a host of online shows on ESPN’s "Sport Science." "Like the 2015 Ford F-150, Ford’s truck customers have become even smarter about how they do their jobs and how they shop for their next truck," commented Chantel Lenard, Ford director, U.S. Marketing. "To meet their information-gathering needs, Ford will gain their attention during commuting and off-hours while providing on-demand digital and mobile content that answers their questions 24/7."
Unlike other previous marketing campaigns from Ford, the new F-150 one will be available on a rather motley variety of communication platforms, reaching everything from football to professional bull riding, country music and smartphones. In other words, that is where Ford thinks that most F-150 owners can be reached. The first three 2015 Ford F-150 TV commercials made their debut on New Year’s Eve, while the rest of the campaign will continue during the first week of 2015.
Click past the jump to read more about the Ford F-150.
Ford Launches F-150 Marketing Campaign originally appeared on topspeed.com on Saturday, 3 January 2015 12:00 EST.
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