Following the reveal of the gorgeous Continental concept at the New York Auto Show, representatives from Ford have hinted that the end could be nigh for the “MK” naming scheme. A production version of the concept Continental could bear the classic name when it arrives to replace the aging and unimpressive MKS at some point in the future.
On one hand, I’m glad to hear it. On the other, I’m unimpressed, because really, it took Lincoln this long to figure it out? It’s been eight years since the Zephyr became the MKZ in what was clearly a bald-faced attempt to cash in on Cadillac’s formula for success.
Continue reading to learn more about Lincoln’s future naming scheme.
Lincoln To Drop Its "MK" Naming Scheme originally appeared on topspeed.com on Sunday, 3 May 2015 12:00 EST.
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