Cadillac is launching a new assault in Europe that will include an expanded model lineup, right-hand drive, new diesel engines and a new flagship sedan that will sit above the 2016 Cadillac CT6. GM president Dan Ammann confirmed the new strategy to Autocar and said the new approach in Europe will take advantage of its current position as a niche brand in the continent and will include “exceptional service.”
General Motors’ luxury arm has been pretty much phoning it in to Europe over the last few years, and currently only offers the 2015 Cadillac ATS Coupe and 2014 Cadillac ATS Sedan, 2015 Cadillac CTS, 2014 Cadillac SRX and the 2015 Cadillac Escalade, which couldn’t be less appropriate for narrow European streets. What’s more, Cadillac only offers left-hand-drive cars in the U.K., where cars on lots have reportedly been collecting dust. Cadillac is banking that a new right-hand-drive option, expanded lineup and improved service network will help move a few more units in Europe.
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