SsangYong is a brand that a lot of Americans might be unaware of, since it isn’t sold here and lives in the shadow of bigger Korean automakers even in the markets where it is sold. It is noteworthy for being the company that built the Rodius, the first generation of which has been argued to be ugliest production car of all time, even uglier than the Pontiac Aztek. SsangYong has avoided taking too many chances with styling since then, but a newly unveiled concept has shown that someone at the company is still thinking about how to make SsangYong cars stand out.
Called the XAV-Adventure, the concept is meant to be a futuristic version of the Korando crossover currently being produced. The concept is both a design study and a platform for several advanced technologies that SsangYong has yet to introduce for production vehicles. SsangYong doesn’t appear to have any plans to change the Korando into this vehicle, but the right amount of follow-up on a vehicle like this could give the perpetual underdog a bit of a boost, and a chance to compete with the relative giant that is Hyundai, even if it doesn’t make it to the U.S.
Continue reading to learn more about the SsangYong XAV-Adventure Concept.
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