The Tesla Model 3 is quickly turning into one of the most in-demand production vehicle in the auto industry. Tesla CEO Elon Musk tweeted that just two days after the Model 3 was officially unveiled, pre-orders for the low-cost five-seater have already reached 276,000. That total came as a complete surprise even to the company founder as Musk subsequently tweeted that Tesla would need to “rethink production planning” in the wake of the incredible demand for the $35,000 electric car.
Granted, the buzz surrounding the Model 3 comes with some caveats, specifically the model’s timetable. Tesla says production for the Model 3 isn’t expected to start until the end of 2017 so those first pre-orders shouldn’t expect to receive their models at least until 2018. Even then, there’s no guarantee that Tesla can hit that schedule. History dictates that there’s going to be some form of delay that could push the start of production to 2018 and deliveries into 2019. That’s going to be a long wait for any car, let alone one that promises to provide the full EV experience at a fraction of the cost compared to its luxurious siblings, the Model S and the Model X.
Still, regardless of the expectation verses reality angle surrounding the Model 3, what’s clear is that the reception of Tesla’s newest ride has been beyond overwhelming. The issues with production and delivery – and there will be issues given how demand has been so great – are problems for another day. Today, Tesla should toast the successful unveiling of its newest model. It probably didn’t expect the demand for the Model 3 to be this high, but now that it’s here, the automaker needs to make sure that all the hype and buzz the model has generated won’t go to waste as the car is being prepared for production.
The pressure’s definitely on Musk and Tesla now. Time to see if the Model 3 really does become the everyday EV of the future.
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