With only three sedans and two SUVs to offer, Acura has been struggling to keep up with Lexus and Infiniti, the other two Japanese premium brands created specifically for the U.S. market. The fact that Acura committed to a rather bland corporate design, limited body styles, and a couple of engines didn’t help either. But, that may change soon, as the brand just previewed its next design language with a bold looking concept car at the 2016 Detroit Auto Show.
Dubbed Precision Concept, the vehicle in the photos hints toward a bolder, more distinctive future for Acura design. The show car was penned at the Acura Design Studio in California by the same people who crafted the NSX and is described as a model that "will literally shape the direction of all future Acura products."
The concept depicts a low-slung, sporty sedan with a fastback-like roof and features styling cues previously not seen on any Acura production car. There’s no word as to when the first model based on the Precision concept will hit showrooms, but the study has plenty of interesting features to talk about. Keep reading to find out more about it and make sure you access our gallery section for photos from the Detroit Auto Show.
Updated 08/23/2016: Acura decided to show its new Precision concept at the 2019 Pebble Beach Concours and we were there to take some shots. Check the picture gallery to check the new images.
Continue reading to learn more about the Acura Precision Concept.
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