Recognizing the importance that a cohesive design language plays in the perception and image of a brand, Tata Motors has announced that all its upcoming passenger vehicles will follow an overarching design language called 'Impact', standing for 'Immediate IMPACT at first sight. Lasting IMPACT over time.' The upcoming Zica hatchback, slated to be launched on 20th January, 2016, will be the first product from Tata Motors to employ this design language.
Tata Motors aims to achieve this cohesive language through key design elements on the exterior and interior of each of its new and upcoming products.
As per their official announcement, the exterior's design will be defined through 'EXciting', 'EXpressive' and 'EXtraordinary' features:
1. Exciting architecture and pleasing proportions will be standard e.g. best in segment size andamp; location of the wheels, perfectly proportioned cabin to body ratio and hood to cabin relationship
2. Expressive surfaces and graphics e.g. front face framed by the Humanity Line; dynamism amplified by the Slingshot line; movement created by the Diamond Window
3. Extraordinary: Details inspired by Indian Architecture
The Interior of the vehicle, meanwhile, will be defined through 'INviting', 'INtelligent' and 'INtouch' features.
1. Inviting interior architecture and proportions including Layered Cockpit Design; Driver Focussed layout; Outstanding Textures, Fabrics and Materials
2. Intelligent Cabin Layout with clever storage spaces, surprise and delight features. All displays, commands and controls will be within easy and intuitive reach
3. Intouch and connected to the world inside and outside the vehicle
"Today, the automakers are developing innovative technologies to cater to the needs of the new generation of customers. Design is among the key factors for car purchase decisions. Tata Motors recognizes this and presents IMPACT Design andndash; as a key focus for the company's passenger vehicle strategy. The new, youthful, energetic and bold character of the passenger vehicles by Tata Motors is sure to make a lasting impact on our customers and on the Indian roads." said Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors.
"You can either win or lose a potential customer within the first 20 seconds of them seeing a car. However, the customer stays with you based on the long-term experience they have with the product or service. IMPACT DESIGN is exactly about an Immediate and a Lasting Impact, Design has in our lives, and environment. From 'INtelligent' use of space, 'INviting' interiors and ConnectNext features that make you feel 'INtouch' with the world inside to EXpressive, EXciting', and EXtraordinary exterior features. With the ZICA we have started this journey." added Pratap Bose, Head, Design, Tata Motors.
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