SEMA is creeping up on us almost as fast as winter, and manufacturers are starting to preview some pretty awesome concepts ahead of their official debut. Today we’re here to talk about the Hyundai Road Racer Elantra Concept that was put together through a partnership between Hyundai and ARK. The Elantra is far from anything that resembles a tuner car, but ARK has somehow managed to turn this little family hauling sedan into a decent looking tuner. Of course, it wasn’t easy, but ARK added things like a custom turbo kit, new downpipe and exhaust system, full coil-over suspension, a wide body kit, a nice set of wheels, and a full vinyl wrap, among other things, to create the wildest looking Elantra that you’ll probably ever see.
Kevin Bentley, the developer of the ARK Elantra Concept, said, “ARK Performance knows the Hyundai brand almost as well as our own. We strive to leverage the superb product development of Hyundai engineers, building upon their expertise while offering something really special to enthusiasts. The ARK Road Racer Elantra Concept offers the specific model enhancements that our customers have come to expect from ARK.”
Hyundai’s aren’t exactly known to be something enthusiasts look for at car shows or underground meets. Has ARK proven that even a car like the Hyundai Elantra is worthy of at least a little street credit? Let’s take a closer look and find out for ourselves.
Continue reading to learn more about the Hyundai Road Racer Elantra Concept By ARK.
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