Jaguar Land Rover is planning a major revamp of its dealerships, and included in the updates will be the implementation of virtual reality technology to enhance the car-buying experience.
That’s the latest from Automotive News, which spoke with Jaguar Land Rover’s North America CEO Joe Eberhardt at the 2016 Paris Motor Show.
“We will have some virtual reality experiences in our dealerships. I think that will be a big part of the showroom experience,” Eberhardt told the news outlet, adding that VR is best suited for engaging customers prior to the arrival of a new model.
Conceivably, the technology can be used to check out a cabin space in a variety of different trim levels and colors, and it would allow potential buyers to look at certain models not currently in stock at one particular dealer.
“I think there’s definitely a space for that, and we’re working on that as we speak,” Eberhardt said in regards to the various use of the technology. “It will never replace the real dealer experience, but it will have a big role, a very prominent role in the sales process going forward.”
According to Automotive News, JLR is currently updating its dealerships to include a new “arch store design,” creating a space that will include both the Jaguar and Land Rover brands. The first such redesigned dealership was opened recently in Darien, Connecticut.
Additionally, JLR is looking into different ways of connecting online and in-store shopping.
Continue reading for the full story.
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