Carmakers love to brag about the technology that they can cram into cars, and any press release announcing a new or updated model will be accompanied by a long list of the advanced features it offers. This is especially true when it comes to infotainment technology, and this makes sense since this is the technology that the customer is likely to have the direct contact with. But a new survey from J.D. Power suggests that much of that may be a waste of time, as customers aren’t using the features very much.
The survey tracked the use of 33 different technological features being sold on new cars and found that at least 20 percent of customers weren’t using 16 of them at all. Among the least used features were in-vehicle concierge (43% never used); mobile routers (38%); automatic parking systems (35%); head-up displays (33%); and built-in apps (whatever that means) (32%). In essentially every case of a technology not being used, the reason given was that the owners did not find it useful, and only had it because it was bundled with other features. The survey was for those in the first 90 days of ownership, as after that, it’s generally found that features owners haven’t used yet won’t ever be used.
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