With companies like Lyft and Uber taking the world by storm, it was only a matter of time before these companies started branching out and partnering with auto manufacturers. Autonomous cars are still a few years away – at least – but Lyft and GM are already looking to that somewhat-near future and are preparing to streamline the ride-sharing industry.
This preparation has led to a “long-term strategic alliance” between GM and Lyft that will bring about a network of on-demand autonomous vehicles in the U.S. GM President Dan Ammann said, “We see the future of personal mobility as connected, seamless and autonomous. With GM and Lyft working together, we believe we can successfully implement this vision more rapidly.” John Zimmer, the president of Lyft, believes the alliance will “bring change to our daily lives” and should redefine car ownership.
What this alliance between GM and Lyft really means is that GM is investing $500 million in Lyft and will hold a seat on Lyft’s board of directors. GM is now the preferred provider of short-term use vehicles to Lyft drivers, who will have access to a wide range of cars and OnStar services. GM and Lyft will work together to provide personalized services to each other’s customers. As GM provides the cars and technology, Lyft is said to continue providing new transportation experiences.
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