Chinese auto giant Geely is preparing to take the hybrid and plug-in hybrids by storm when it launches Lynk & Co., its first full-scale global auto brand. Described as an “affordable premium brand,” Lynk & Co. is going to be positioned as a fresh alternative to the growing market of high-mobility brands led by Tesla.
Details behind the company are likely to be announced when the brand is launched on October 20, 2016, but it is expected to focus its attention on being an industry leader in mobility, hybrid technology, and down the road, electrification. The objective, it seems, is to not only offer its future models in the U.S. and Europe, but to actually become as big a player as Tesla.
It’s an ambitious goal, but from at least one aspect, Lynk & Co. has the advantage of having a company like Geely backing it up. Money is unlikely to be an issue as the new brand gets off the ground. Same with resources and manpower since Geely operates large facilities in China and Sweden and can tap Volvo’s own engineers and their industry know-how to build and develop its models.
Then again, the new brand will no doubt face its own challenges, not the least of which is the automatic burden of convincing customers to buy into what it’s selling. In any event, we should get more details about Lynk & Co. when Geely officially launches the brand later this month.
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