Tesla founder Elon Musk has released Tesla’s new long-term manifesto, signaling the start of the company’s new direction for the next ten years. The manifesto, called “Part Deux,” is part of the Tesla Master Plan and it comes on the heels of the company completing “Part One,” which was released 10 years ago. There are a number of important details contained within the new plan, all of which are tied into the company’s overarching plan of creating a sustainable future for everyone in the planet.
It might sound like an ambitious goal, but Tesla has proven in the past decade that its goals are less about meeting them one by one, but more about creating an ecosystem of change and advancement that ties every one of its goals together. So as the company prepares to embark on Part Deux of its master plan, it’s making clear that one of its goals is to expand its lineup and venture into new automotive segments. It’s already made an important imprint in the premium sedan and SUV markets, but now it’s eyeing more models, including a future compact SUV and a new pickup truck to add to its growing family of electric vehicles. But that’s just on the consumer side of things.
Just as important is the company’s goal of addressing other types of electric vehicles, most notable heavy-duty trucks and high passenger-density urban transports. According to Musk, both models are in the early stages of development and are primed to make their debuts some time in 2017. The Tesla Semi, in particular, is being prepared to provide a “substantial reduction in the cost of cargo transport to go with an increased priority in road safety.” Meanwhile, the urban transports are being developed to address the need to improve traffic congestion all over the world.
Coinciding with plans to venture into new automotive segments and providing real-world improvements to public transport, Tesla is also embarking on an equally ambitious goal of reinventing its production methods. A big part of this reinvention is to improve the machines that make the cars in an effort to make production faster and more efficient than the current setup. Being able to do this allows Tesla to increase the volume of production for its models, be it on the consumer side or the public utility side.
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