McLaren’s plan to launch 15 new models in the span of the next six years isn’t a new development as the British automaker already laid out this strategy, called Track22, in March at the Geneva Motor Show. Since then, new details have emerged about the company’s long-arching plan, with one of the most significant being the plan to build on the success of the 675LT and turn the “LT” name into its own track-focused sub-brand. Considering that this comes a day after reports suggest McLaren is developing a F1-inspired supercar, I’d say that Woking has been keeping itself incredibly busy these days.
The LT sub-brand is an admittedly new wrinkle to McLaren’s Track22 plan, one that we haven’t heard of before. Details are still scarce on what the new sub-brand will look like, but given McLaren’s recent history of using the LT name on the aforementioned 675LT, it would make sense that the sub-brand would soon include similar variants of other McLaren models. For instance, there have been some rumors that McLaren was considering giving the 570S its own LT variant in the future. That hasn’t happened yet, but with this new report, it might end up coming to fruition within the next six years.
McLaren sales and marketing boss Jolyon Nash also told Autocar that an “extra-hardcore LT model for the Sport Series is part of McLaren’s plan provided that “interest in the model family remains good.” While he did throw out that small caveat at the end, he is suggesting that an LT version will arise from any of the automaker’s roster of Sports Series models. That includes the 570S, although he could also be talking about the entry level 540C or the series topping 570S GT.
In any case, a new LT sub-brand adds yet another interesting layer to McLaren’s long-term plans, as if the company didn’t have enough of these layers already.
Continue after the jump to read the full story.
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